The Week's Features
Seven of the industry’s finest to be inducted to Hall, October 12
Herring Motor Company keeps classic line alive
Recovery management and technology services now one
Delivers Class 6 capability in a Class 5 Super Duty package
Recovery “dance” lifts overturned truck
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American Towman Magazine Presents the Week in TowingMay 22 - May 28, 2019

The Repeating Move-Over Message

0 8ac14By George L. Nitti

As awareness of the Move Over laws continues to take hold, many towing companies are playing their part to ensure the message gets out ... through their lettering, decals and graphics found on their tow trucks.

Ronald Jones, owner of Southside Towing of Winston-Salem, North Carolina, was intent on getting the "Move Over—It's the Law" word out, pushing the issue and promoting the cause by coming up with unique graphics on its 2017 Dodge Ram 5500/Jerr Dan MPL 40 Self-loader.

The graphics are co-created with the expertise of Fireblade Graphics and Signs, also out of North Carolina.

"I wanted to do my share to get the word out on the Slow Down-Move Over laws. I figured I could get a truck to promote the cause and be safe," said Jones, whose grandfather started the company in 1938.

This design is done in reflective lettering, mainly found along the sides of the unit, where strips of dark yellow tape are running diagonally against a black background. The words "Move Over" and "It's the Law" are visibly written inside each strip of tape as the message repeats.

"A black truck with dark yellow really pops," Jones said. "It catches a lot of eyes. I watch kids moving their lips, reading the lettering."

"I always hear stories about towers getting run over. I tried to think how I could make a safer vehicle for Southside," said Terry Frye, owner of Fireblade Graphics and Signs.

As Frye was working on the back of the truck adding the reflective hash marks, it gave him the idea of doing similar reflective striping on the unit's sides.

"I thought it was a design that was neat and that nobody had. Then I thought it would be cool to put the Move Over law on the tape," said Frye.

Other graphics on the truck include Southside's company name/logo on the side doors, where an elongated "S" sprawls out over the rest of the lettering, giving it a creative flourish while the phone number sits underneath.

"Even though we are no longer on the Southside of Winston-Salem (they are now on the Northside), we have kept our name the same," Jones said. "We didn't see any sense in changing it. And we've had the same phone number since 1938."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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A Classic with Outstanding Pinstripes

0 7203fBy George L. Nitti

Herring Motor Co. of Somerset, Pennsylvania, has been in business a very long time, operating several trucking-related businesses spanning four generations.

At one point in time, the company served as a distributor/dealership of the Marmon Motor Co., which was a low-production, handmade truck sometimes referred to as "the Rolls-Royce of trucks." However, due to an overcrowded American truck industry and the lack of a nationwide sales network, the last Marmon was made in 1997.

Fortunately, Herring collected a number of Marmons over the life of the motor company and is still using them in their towing and recovery units, including their sprawling, classic 1989 Marmon/Century 5230.

"Over the years we sold a lot of glider kits," said owner Pat Herring, "which included the truck frame, the hood, cab and the sleeper while the other components were added later."

In the vein of their other trucks, this one is painted red, and carries a couple of distinctive features: the classic Herring Motor lettering on the side of the sleeper and the superlative pinstriping done by Casey Kennel of nearby Paint Chops.

On the sleeper, the company name stands out in super-large white lettering like on a billboard. The lettering itself recalls another era, further distinguishing it while its phone number and address sit underneath.

As for the pinstriping, Kennel prides himself as a master pinstriper of East and West Coast new and old school style ... since 1974.

"We have always used pinstriping on our trucks," Herring Manager Ernie Devine said. "The way he (Kennel) sponges it on is old school. He puts paint on a sponge and sponges it on. The paint is real thick."

The lines are done in colorful pink around the unit for a pleasing aesthetic with a timeless feel.

In the world of design, it's the little things that matter next to a name that is bold.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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