The Week's Features
As the saying goes, “Everything is bigger in Texas”
The Federal Fair Labor Standards Act may be applicable in some cases
Sensors pinpointing whereabouts can then be shared with recovery firms
Features include 37,000 lbs. of rated structural capacity and much more
Tank’s transport was final move to new VFW building
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Las Vegas, NV.
May 8-11, 2019
Dallas, TX.
August 15-17, 2019
Atlantic City, NJ.
Dec. 4-8, 2019
Tow Illustrated
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New Mexico Family Takes Wrecker Customization to Next Level

--Charles Duke
By Don Lomax
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The 2017 Tax Cuts Act has helped my business
a lot
more better than not
marginally
not at all
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Editor: Charles Duke
Managing Editor: Brendan Dooley
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
American Towman Wire • 08-26-2019
Travis Stacey, owner of Stacey's Towing in Chester County, Pennsylvania, is suing the Reading Parking Authority for $2.8 million alleging the authority owes him for cars he towed and stored for two years. Image - Bill Ulrich, Reading Eagle.


Don't Miss It!
He’s back and is rarin’ to go with his entertaining theatrical review of air cushion jobs worldwide that’s not “a lot of hot air!” Join Howard “Scooby” Eagan and John Sweezy Jr., as Matjack presents “Scooby’s Mystery Theater,” taking place during the American Towman Exposition at the Atlantic City Convention Center in Atlantic City, New Jersey, Dec. 4-7. (Note: Some of this presentation may not be suitable for children.)

towexpodfw.com
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August 21 - August 27, 2019
Gray’s Towing of Flint, Michigan, provided a tow truck to help VFW 4087 move to its new building in Davison. Image – Gary Gould.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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August 21 - August 27, 2019
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City, State
RATES

Plantsville, CT
$88
(Pop. 10,387)

Beeville, TX
$175
(Pop. 13,290)

Lake Station, IN
$130
(Pop. 12,572)

Centralia, WA
$178
(Pop. 16,336)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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August 21 - August 27, 2019
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August 21 - August 27, 2019
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August 21 - August 27, 2019
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August 21 - August 27, 2019
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August 21 - August 27, 2019
Mercedes-Benz has been fitting sensors inside new and used vehicles to pinpoint their exact whereabouts in the event of repossession.

Circle of Recovery

0 2c90eBy George L. Nitti

Ideally, every company or business should have a logo to help distinguish itself and its brand. However, that's not the case with various tow companies.

Many businesses simply opt for using the company name, not giving further thought to specific symbols or graphic elements that might further represent their business.

The company name is important, but so is key imagery. After all, where would Nike be without its iconic swoosh or the yellow golden arches that are unmistakably part of the McDonald's brand?

Benski Towing and Recovery in Black Eagle, Montana, upon establishing their business in 2014, set about designing a logo they believe helps represent who they are and are proud to display it.

Owner Leah Noel was in marketing before getting involved in the towing business with her husband, Joe Benski.

"We worked with a local graphic marketing company and looked online at a lot of different types of logos," she said. "Joe knew he wanted to have a tow hook and wanted it to be round. He wanted it to be easy to read. He also wanted a chain."

Toward that vision, the company designed a compelling, clean logo, found on their 2016 Freightliner M106/Century 4024 wrecker.

At the core of their logo is a simple silver tow hook, set off in black, and found dead center inside a circle. Outward from the tow hook, the color shifts from silver to red, helping it stand out while providing information about the company name and what they do. Finally, at the outer edge of the circle, a chain link seals the circle.

Their logo is found looming large on the side of the cab of their mostly white unit, which is minimally decorated except for the large company name on the unit's side and several accentuating red lines.

Like a sheriff's badge, a large logo lets others know you are in town, ready to serve and do your duty.

It doesn't need to be more complicated than that. Tow trucks stand out for many reasons. A simple design with a strong logo is one of them.

As Noel said, "Too much stuff on it defeats the purpose."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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