The Week's Features
MDOT holds media event highlighting first responder safety
Creativity and eccentricity are the themes of this unit
Are you holding your own against the industry changes?
Towman gets ’em to the church on time
Capacities of 16-20,000 lbs. allow lifts to service most trucks
Digital Edition
Click Here
Events
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
Don't Miss It!
Join American Towman Field Editor Randall Resch as he shows how to avoid sloppy actions on-scene, questionable vehicle operations and chances that tower’s repeatedly take with his “Wreckers in Trouble” seminar, taking place Friday Nov. 16 at 11 a.m. during the American Towman Exposition at the Baltimore Convention Center in Baltimore, Maryland.

atexposition.com
hd-illus

On Top with Top Notch

0 e9ff6By George L. Nitti

It is important to remember some of the basics in graphic design, whether you are working on a blockbuster budget or on a shoestring.

One is to keep the company name first and foremost. Another is to use contrast. Finally, to repeat and highlight what you would like others to remember.

At Top Notch Towing, located in St. Thomas, U.S. Virgin Islands, the basics come into focus on their custom-painted 2001 International 4700 with a 21-ft. Century steel bed.

Derrick Bryan started the company 10 years ago.

"I named the company 'Top Notch'," he said, "because I wanted my company to stand out above the other tow companies in the Virgin Islands. I wanted to be on top."

The company name is custom-painted on the side doors, standing out in red and white, upper-case lettering. The name is also written on the top of the front windows and on the back of the flatbed, adding to its memorability.

Helping the name stand out are several contrasting elements.

For example, inside the "Top Notch" lettering, a white line is painted through it, helping the name to pop as it is written next to red lettering.

Adding more contrast to the design is a silver diamond plate on which the "Top Notch" name sits. The texture of the diamond plate provides further contrast against the all-red background of the truck.

The black, scripted lettering of "Towing" distinguishes itself utilizing a unique font and contrasts well with the truck's colors. The white lettering of the phone number is prominent and is repeated in several places.

Keeping the company name first and foremost, using contrast and repeating key elements are basics to good, "top notch" graphic design.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.