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Background checks on prospective drivers must now be performed
Towmen should set aside time each month to self-educate
Twenty thousand pounds of soap additive gets stuck in the snow
Towman was trapped under rear axles after truck rolled backwards
New 2121P Hex1 Series glove allows for high degree of dexterity
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Molten Meltdown

0 0b84dBy George L. Nitti

Towing and rescue scenarios are often intense, as the profession is fraught with hazards that require alertness and sometimes acts of selfless heroism. One image that comes to mind of such intensity is the heat of molten fire.

Since 2003 when the Colson family took over Rocky Mountain Towing in Boise, Idaho, fire has been a theme developed in their graphics.

"Over the years we have gone with fire themes on our tow trucks that have names like 'Beast Within,' 'Playing with Fire,' and 'Fire on the Mountain,' " said Mike Colson, son of owner Carl Colson.

One of their new models, a 2017 RAM 6500/Chevron 408 Renegade, is named "Molten Meltdown."

"It just came to me and then I handed it off to our custom painter who is with Doug Designs and Signs of Mountain Home," said Colson.

Airbrushed, the flames of the molten fire are rendered blazing across the lower half on the sides of the unit. Through the fire is a long tow chain with intriguing hook resting at the backend.

The company name is written large across the side of the unit, with the letters "Rocky" standing out in all white, contrasting with the black and red of the molten flames.
Adding to the fire theme are green tribal flames on the unit's hood that flow over to the front sides.

"Green has been an ongoing theme since we bought the company," Colson said. "We've kept that going, but the flames have gotten greener and more brilliant."

The custom paint work, which has won awards at various tow shows that include the American Towman ShowPlace-Las Vegas in 2017, has gotten a "phenomenal response," said Colson.

"We calculated the paint jobs into our advertising budget. When we list our business in the phone book, we make sure to use our image. People might not remember the business name, but they do remember the paint jobs."

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Editor: Charles Duke
Managing Editor: Brendan Dooley
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Tow Illustrated Editor: George L. Nitti
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January 15 - January 21, 2020
Carrie Ransome of Speed’s submitted a suggestion to Waze and Google Maps, asking for a “Slow Down Move Over” warning to drivers approaching tow trucks or other vehicles on the side of the road helping in an emergency. Image - kptv.com.


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As towers continue to diversify, the line between emergency tow operations and general trucking becomes very blurry. Join American Towman's Contributing Editor Brian J. Riker for his seminar, "Motor Carrier Compliance and the Tow Company Fleet." Riker will explain some of the key differences between operating a traditional towing company and a full-service trucking company. This seminar will take place during Tow Industry Week at its new location, the Westgate Paradise & Pavilion in Las Vegas, Nevada, May 14-15, 2020.

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An episode of the ABC-TV drama "Emergence" was filmed at Nick's Towing Service in Rutherford, New Jersey, transforming the tow company into the TV drama’s Southold Police Department for three nights. Image - Nick’s Towing Service.
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Rondrecus Scott was accused Jan. 7 of with the second-degree felony of aggravated assault with a motor vehicle last November. Image - kxan.com
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